YIYI ZHENG
Illustration & Pattern
WELCOME!
Hi! I’m Yiyi Zheng, an illustrator and designer, graduated from the University of the Arts London, Camberwell College of Arts (BA Illustration) in 2017. Currently working as illustrator & designer for the cultural and creative products of Chinese traditional culture in Beijing, China.
EDUCATION
(2013-2017): "University of the Arts London"
Camberwell College of Arts-Illustration
∙Foundation: (2013-2014) grades: Merit
∙Undergraduate: (2014-2017) grades: First Class Honour
PUBLICATION
(2016): "The Stars Hidden From Light"-Poem Collection
∙National Institute of Administration Press
(2019): "Hi! World"-Children Illustration Book
∙Colorful Chinese International, Jiangsu Phoenix Juvenile and Children's Publishing House
(2026): "Celestial Peacock"-Children Illustration Book
∙China Peace Publishing House
WORK EXPERIENCE
(2017-2018): Knowbox
∙Design Department-Illustrator
(2018-2020): Nreal
∙Design Department-Designer
(2020-Present): Palace Museum Taobao
∙Design Department-Illustrator
COMPETITION
(2015): "London Experience"
∙London Business School, Graphic Artwork Awarded.
EXHIBITION
(2023): "Rabbit Year"-Spring Festival Show
∙China World Mall, Beijing
After completing my studies, I started to use digital media and applications to finish my work. Most of them are finished by computer/tablet/ipad, (Photoshop or Illustrator). Mainly the drawing style is quite 'retro', full of rich details and vibrant colours. I'm always interested in 'old things', ancient art style and theme inspired me a lot. Another element of my drawing method is the ‘decorative and graphic’ characteristic. I prefer 2D style to 3D realistic style, which I believe was influenced by eastern art, such as Ukiyo-e or ancient Chinese style painting.
Generally my artworks can be divided into 2 parts: Illustration and Pattern.
【Illustration】-Narrative & Figurative
I love storytelling, especially interested in the children illustration books. Among the various illustration book series I produced since my degree show, the illustrations I drew for "Hi! World"-a children’s science popularization illustration book, was published in 2019.
Also I did some drawings about character design these years, mostly animals. The "Lord Rabbit" series I drew based on the traditional Chinese culture elements were made into sculptures, and held a little exhibition for celebrating the Chinese New "Rabbit" Year, in China World Trade Center, Beijing.
【Pattern】-Decorative
I‘ve done so many patterns design so far. I'm excited when images with specific orders or gorgeous decorations. I guess the artworks from the Art Nouveau Period really inspired me a lot, their ornamental drawing style combined with rich colours deeply fascinates me till this days. You can see that in my works that usually feature multiple colours or lines inside.
This website includes most of my works from college's course projects, personal illustrations, products that have been commercialized and implemented.
Welcome to my website. Please to meet you.