WELCOME！

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Hi! I’m Yiyi Zheng, an illustrator and designer, graduated from the University of the Arts London, Camberwell College of Arts (BA Illustration) in 2017. Currently working as illustrator & designer for the cultural and creative products of Chinese traditional culture in Beijing, China.  

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After completing my studies, I started to use digital media and applications to finish my work. Most of them are finished by computer/tablet/ipad, (Photoshop or Illustrator). Mainly the drawing style is quite 'retro', full of rich details and vibrant colours. I'm always interested in 'old things', ancient art style and theme inspired me a lot. ​Another element of my drawing method is the ‘decorative and graphic’ characteristic. I prefer 2D style to 3D realistic style, which I believe was influenced by eastern art, such as Ukiyo-e or ancient Chinese style painting.

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Generally my artworks can be divided into 3 sections:

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【Children's Book】

I love storytelling, especially interested in the children illustration books. Among the various illustration book series I produced since my degree show, the illustrations I drew for "Hi! World"-a children’s science popularization illustration book, was published in 2019.

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【Pattern】

I‘ve done so many patterns design so far. I'm excited when images with specific orders or gorgeous  decorations. I guess the artworks from the Art Nouveau Period really inspired me a lot, their  ornamental drawing style combined with rich colours deeply fascinates me till this days.  You can see that in my works that usually feature multiple colours or lines inside.

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【Character‘s Design】

Also I did some character designs these years, mostly animals. The "Lord Rabbit" series I drew based on the traditional Chinese culture elements were made into sculptures, and held a little exhibition for celebrating the Chinese New "Rabbit" Year, in China World Trade Center, Beijing.

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This website includes most of my works from college's course projects, personal illustrations, products that have been commercialized and implemented.

Welcome to my website. Please to meet you.

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郑依依，2017年本科毕业于伦敦艺术大学，坎伯韦尔艺术学院插画专业。毕业至今从事插画视觉设计以及文创产品设计相关的工作。

我的作品多由板绘创作，Photoshop/Illustrator为主；创作主要涉及3个方向—故事绘本/装饰图案/IP形象。作品整体风格偏复古，细节丰富色彩浓郁；画法上擅长装饰性强的偏几何图形化的2D平面风格。

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此网站包含了我大学在校期间的作业，个人绘画以及工作后已商用的作品。

谢谢关注^欢迎指导！

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