Hi! I’m Yiyi Zheng, an illustrator and designer, graduated from the University of the Arts London, Camberwell College of Arts in 2017. Currently working as illustrator & designer for the cultural and creative products of Chinese traditional culture in Beijing, China.
After completing my studies, I started to use digital media and applications to finish my work. Mostly my artworks are finished by computer/tablet/ipad, (Photoshop or Illustrator). Basically my drawing style are quite 'retro', cause I'm always interested in 'old things', ancient art style. For example, I love Mucha’s artworks, the decorative drawing style combined with rich colours have inspired me a lot, you can see that in my illustrations that usually feature multiple colours or lines inside.
Another element of my drawing method is it’s ‘flat and graphic’ characteristics. I prefer 2D style to 3D realistic style, which I believe was influenced by eastern art, such as Ukiyo-e or ancient Chinese style painting.
In addition, I love storytelling, and I’m always interested in children illustration books. I produced the illustrations for ‘Hi, World’, a children’s science picture book published in 2019. I’ve also drawn illustrations for other book projects such as ‘The Stars Hidden from Light’, a collection of poems.
I also did some character designs these years. The "Lord Rabbit" series I drew were made into sculptures, and held a little exhibition for celebrating the Chinese New "Rabbit" Year, in China World Trade Center, Beijing.
This website includes most of my works from college's projects, personal works and commercial illustrations.
Welcome to my website. Please to meet you.
大二参加的由 London Business School(伦敦商学院)举办的“London Experience”比赛，一 幅平面设计作品获奖。